
A Modern Classic
Few watch designs have stood the test of time quite like the Pepsi. With its distinctive red and blue bezel, clean black dial and versatile stainless steel case, it's a design that's become a favourite among collectors for generations. Powered by the trusted NH35A Japanese automatic movement, this is a watch built to be worn every day, whether you're heading to the office, travelling overseas or simply enjoying the weekend.
Built With Components That Last
Every Instinct Time Pepsi is assembled using premium components selected for durability, reliability and everyday performance. Scratch resistant sapphire crystal keeps the dial looking its best, while the screw-down crown, solid stainless steel bracelet and secure clasp are designed to handle years of regular wear. Built for everyday use. Designed to stay in your collection.
Comfortable Every Day. Ready for Anything.
From the removable bracelet links to the micro-adjustment clasp, every detail has been designed with comfort in mind. The 40mm case offers a balanced fit on most wrists, while the brushed and polished finishes give the watch a versatile look that works just as well with a T-shirt as it does with a dress shirt. It's one of the reasons the Pepsi has become one of our most popular models.
Hand Assembled in Melbourne
Every Pepsi is hand assembled in our Melbourne workshop before undergoing a final quality inspection. Unlike factory-produced watches built by the thousands, each Instinct Time watch is individually assembled, checked and prepared before it leaves our workshop. When you order from Instinct Time, you're buying directly from an Australian business that stands behind every watch it builds, backed by local support and a 12-month movement warranty.
Premium Components
Japanese Movement
Automatic, self-winding, 40+ hour power reserve, trusted in the watch industry for its accuracy.
Water Resistance
3 ATM water resistance, perfect for daily wear, rain and water splashes.
Sapphire Crystal
Fitted with sapphire crystal, clear and scratch resistant.
Stainless Steel
Crafted from 904L stainless steel, the same grade used in luxury watch brands. Built to shine.
NEED HELP?
FREQUENTLY ASKED QUESTIONS
How long will it take to receive my order?
All in-stock watches ship within 24 hours via Australia Post. Delivery usually takes 2โ5 business days within Australia, and slightly longer for international orders.
12-Month Warranty
All of our watches come with a 12-month international warranty, ensuring peace of mind with your purchase. Each watch includes a warranty card provided at the time of purchase. In the rare event of an issue, please donโt hesitate to reach out to our team for any warranty inquiries or assistance.
Are Instinct Time watches waterproof?
Yes โ most models are built with water resistance suitable for daily wear. If you need a watch for diving or extreme use, check the product description for the exact depth rating.
Whatโs the difference between the dial options?
Collector Dial (Logo Style) โ Features a dial sourced from genuine Japanese-made components, retaining its original logo for those who prefer a heritage inspired look.
Classic Dial (Clean) โ A minimalist unbranded dial offering a refined, custom aesthetic.
Are Instinct Time watches waterproof?
Yes โ our watches are built to a 30-meter water-resistance standard, meaning they can easily handle everyday splashes, rain, and hand-washing.
If youโd like to take your watch swimming or need extended water protection, we offer an optional waterproofing upgrade service to enhance durability under water exposure.