DESIGN YOUR OWN TIMEPIECE

Create a watch that's uniquely yours. Start with one of our core designs and customise the details, from dial and bezel to strap and finish, all hand-assembled to your specifications.

Guided custom build
Hand-assembled
Limited availability

CUSTOM BUILD PROCESS

CHOOSE YOUR FOUNDATION MODEL
01

CHOOSE YOUR FOUNDATION MODEL

Every custom build starts with a foundation. Select the base style you'd like to build from, and we'll tailor the details around it.

Choose from:

  • Chronograph โ€“ sporty, functional, statement-driven
  • Diver โ€“ bold, robust, everyday versatile
  • Dress โ€“ refined, minimal, timeless

Each foundation determines the case style and overall structure of your custom build.

DIAL & CASE COLOURS
02

DIAL & CASE COLOURS

This is where your watch truly becomes your own. Choose the colour combination that best reflects your style, from classic tones to standout finishes.

Customisation options include:

  • Dial colour
  • Case colour and finish

If you have inspiration images or reference watches, you're welcome to share them. Reference images help us better understand your vision, but they're completely optional.

DIAL STYLE & HOUR MARKERS
03

DIAL STYLE & HOUR MARKERS

Next, personalise the dial layout to suit your taste. Choose your preferred marker style:

Choose your preferred marker style:

  • Straight hour markers
  • Diamond hour markers
  • Roman numeral hour markers

These details define the character of the watch and can dramatically change its overall feel.

LOGO & DIAL BRANDING OPTIONS
04

LOGO & DIAL BRANDING OPTIONS

Decide how clean or personalised you'd like your dial to be.

Options include:

  • Clean dial (no logo) for a minimal aesthetic
  • Custom logo dial (small additional fee)
  • Branded dial using an authentic Japanese dial

We'll guide you through the best option based on your chosen design and preferences.

BRACELET & STRAP SELECTION
05

BRACELET & STRAP SELECTION

Complete your build by choosing the bracelet or strap that best suits how you'll wear your watch.

Available styles:

  • Rubber strap
  • Diver-style bracelet
  • Oyster-style bracelet
  • Dress / Jubilee-style bracelet

Each option offers a different balance of comfort, durability, and visual impact.

BUILD TIME & DELIVERY

2-3 Weeks

2-3 Weeks

Most custom builds are completed within this timeframe, with meticulous attention to every detail.
Photo Approval

Photo Approval

Before shipping, we'll send you final photos for approval, so you can review your timepiece.
Delivery

Delivery

Your custom timepiece arrives ready to wear, packaged with care befitting a bespoke creation.