One watch. One workbench.
2018 WHERE IT STARTED
Instinct Time began in Melbourne with a simple idea: build the watches we wanted to wear. What started as a personal interest in custom automatic watches quickly became something bigger.
Built around the customer.
THE EARLY YEARS. CUSTOM BUILDS
The early Instinct Time years were driven by custom orders. Different dials. Different cases. Different hands. Different ideas. Each build taught us something and helped shape the design language Instinct Time uses today.
OUR FIRST TRUE LIMITED RELEASE
2026 THE ANGRY PANDA
The Angry Panda marked a change in how we approached product. Limited to just 50 pieces, it was designed as a collector focused release rather than another permanent model in the catalogue. Built to order. One production run. No second edition.
A NEW CHAPTER.
2026 THE CRIMSON DIVER
The Heritage Diver, Crimson represents the next step for Instinct Time. Rather than starting with an existing dial design, we developed the watch around a single idea: a deep burgundy diver that felt distinctly ours. Custom dial printing. Applied Instinct Time emblem. Selected handset. Branded crown and rotor. Domed sapphire crystal. 100 metre pressure testing. Produced only in small batches. The first batch contained just five watches.
BUILT BY VINCENT
Instinct Time is still a small independent watch business. Vincent founded the brand in 2018 and remains closely involved in product development, assembly, quality control and customer service. For us, staying small enough to care about the details has always mattered.
Let customers speak for us
THE BRAND IS EVOLVING
FROM CUSTOM MODS TO INSTINCT TIME
Custom watch building will always be part of the Instinct Time story. But as the brand has grown, so has our ambition. Limited releases such as the Angry Panda and original pieces like the Crimson Diver represent where Instinct Time is heading: more original design, smaller production runs and watches with a recognisable identity of their own.
WHY CHOOSE US
Expertly Assembled In Australia
Proven Japanese Movements
Quality Guaranteed