OUR STORY

FROM A SMALL MELBOURNE WORKBENCH TO INSTINCT TIME.
What started in 2018 as a small watch modding project has grown into an independent Australian watch brand.

One watch. One workbench.

2018  WHERE IT STARTED

Instinct Time began in Melbourne with a simple idea: build the watches we wanted to wear. What started as a personal interest in custom automatic watches quickly became something bigger.

Built around the customer.

THE EARLY YEARS. CUSTOM BUILDS

The early Instinct Time years were driven by custom orders. Different dials. Different cases. Different hands. Different ideas. Each build taught us something and helped shape the design language Instinct Time uses today.

OUR FIRST TRUE LIMITED RELEASE

2026 THE ANGRY PANDA

The Angry Panda marked a change in how we approached product. Limited to just 50 pieces, it was designed as a collector focused release rather than another permanent model in the catalogue. Built to order. One production run. No second edition.

A NEW CHAPTER.

2026 THE CRIMSON DIVER

The Heritage Diver, Crimson represents the next step for Instinct Time. Rather than starting with an existing dial design, we developed the watch around a single idea: a deep burgundy diver that felt distinctly ours. Custom dial printing. Applied Instinct Time emblem. Selected handset. Branded crown and rotor. Domed sapphire crystal. 100 metre pressure testing. Produced only in small batches. The first batch contained just five watches.

BUILT BY VINCENT

Instinct Time is still a small independent watch business. Vincent founded the brand in 2018 and remains closely involved in product development, assembly, quality control and customer service. For us, staying small enough to care about the details has always mattered.

THE BRAND IS EVOLVING

FROM CUSTOM MODS TO INSTINCT TIME

Custom watch building will always be part of the Instinct Time story. But as the brand has grown, so has our ambition. Limited releases such as the Angry Panda and original pieces like the Crimson Diver represent where Instinct Time is heading: more original design, smaller production runs and watches with a recognisable identity of their own.

WHY CHOOSE US

Expertly Assembled In Australia

Expertly Assembled In Australia

Proven Japanese Movements

Proven Japanese Movements

Quality Guaranteed

Quality Guaranteed